How Can You Set the Wheel of Your Brand in Motion with Social Media?

Did you know, in establishing strong, business-centric and result-yielding social media marketing strategies could come your biggest business opportunities, especially if you want to grow your venture in a shorter time span? Yes, you heard it right!

In this day and age, when different virtual networking platforms such as Facebook, LinkedIn, Instagram, Twitter, etc. have revolutionized the way of communication and entertainment, you must rely on any popular social media platform to set the wheel of your brand in motion.

However, before you go ahead and hire a whole of skilled and seasoned social media ninjas to boost your marketing strategies, we would urge you to read the below-mentioned excerpt to get a clear understanding of how virtual networks could benefit your business, what kind of platforms you should use, and the likes.

And, here you go –

Shake Things Up with Your Virtual Larder

If you own a business, you must be aware of the monumental importance of having a solid home base for your business – which is owning an engaging, user-friendly and visually-appealing website. Publishing quality-driven content is quintessential for keeping up with an impressive growth curve for your brand. In fact, it’s your website that will help you profusely in spreading awareness of your business, driving engagement and piquing people’s interest in your services or products.

Besides owning a website, you should lay an emphasis on different social media channels that you have at your disposal. Here are some nifty tips that you should keep into serious consideration before you bank upon social media marketing services –

Ø  Always remember that your presence on any social network site should support your business messages.

Ø  Take ample time to figure out the unique nuances of different social networking sites. Each of these platforms has a different set of audiences and a different style of forging engagement.

Ø  It’s important to churn out contents that perfectly get aligned with the tone and style as per the distinct requirements of different social media platforms. For example, on a professionally-acknowledged virtual platform like LinkedIn, you should publish highly professional content. Whereas, on sites like Facebook, Insta, etc., you can add a touch of levity and fun to your content – and your audiences will love it!

Ø  You should engage, as well as, provide values in a native manner. You can’t use any virtual network as just a distribution channel to your content. You must emphasize creating micro contents, videos, images, small text posts, etc. specifically for the platforms of your audiences.

You must have original social media images, posts, etc. that aren’t just links back to your websites. This way, you’ll be able to offer more native values, thereby standing out from the other brands, which might be trying to push their users back to their websites. This will give you a lot of advantages in a world where algorithm tends to dictate your brand’s online placement.  

Which Social Networking Platform Could be Your Oyster?

Here comes the biggest question – which platform should you be using to promote your brand? Do you need to be omnipresent across all the popular social platforms? Or, is it okay to establish your presence on just one or two sites?

Well, the answer is – YOU SHOULD BE WHERE YOUR AUDIENCES ARE! On whichever virtual platform your intended audiences are most likely to hang out – whether it’s Facebook, Pinterest, Instagram, Twitter or LinkedIn – that’s where you should be!

But what if your targeted leads use almost all these platforms!? In such cases, you need not be present everywhere. Rather, you choose those platforms where you can actually execute well. For example, if video contents aren’t your forte, don’t bother growing a YouTube channel. If Instagram or Facebook is working well for your brand, then put all your focus on these sites.

However, if you’re still feeling clueless about which platform, to begin with, check out some of the following trivia about each virtual site, and subsequently decide which one could really float your boat –

ü  Facebook

FACEBOOK IS THE INTERNET! With a whopping 2.8 billion users, Facebook has become the front page of the Internet. A highly intelligent algorithm coupled with an incredibly wide user-base, this social networking site could be tapped to establish trust, ensure growth, and broaden one’s global reach.

ü  LinkedIn

If your intention is to build relationships with entrepreneurs on the popular B2B network, you should pay focus on LinkedIn. Backed by targeted advertisements and intelligent content, you can maximize your brand visibility by leaps and bounds.

ü  Instagram

Instagram should top your priority if you intend to build a strong community of brand enthusiasts and followers for your brand. Use fun and engaging content like photos, Reels, videos, etc. to drive more engagement to your Insta account.

 

ü  YouTube

YouTube has officially been announced as the world’s second-biggest search engine. It could be a very effective tool for your businesses, providing a strong platform for sharing content, bolstering your presence online and deriving more exposure for your brand.

ü  Twitter

 

Thanks to the fast-paced environment of Twitter, you can deliver your business in a jiffy to a large number of audiences worldwide. When it comes to having fast access to your customer support, connecting with your brand and witnessing your business personality, the importance of Twitter is paramount!

Strategies to Carry Your Virtual Baton Forward

·         Promote and advertise your content to your most potential leads. Paid ad campaigns work wonders on social sites offering high advantages as opposed to the PPC or conventional search engines. Target your specific audiences by their locations, job, age, interests, gender, hobbies, etc.

·         Post regularly to create a consistent and constant buzz around your brand. Posting daily, you can drive organic growth and more engagement.

 

·         Voice your brand messages, opinions, etc. through engaging video content, high-quality images, innovative posts, et al. This will amp up your online visibility, customer outreach and growth.

If done right, you’ll be exhilarated with the pay-off of social media.